An article headline on the Business 2 Community website that reads "Most E-books Are Junk: How You Can Make Yours Exceptional" naturally caught my eye.
Author, Pamela Wilson writes: "You’ve seen them before, and you may have downloaded them, too. They’re free “eBooks. Except they don’t look like books at all. They look more like Word docs saved as PDFs.
"They’re about as appealing as a 6th grade book report."
She's right!
As tablets and e-readers become more important to business marketers, so ebooks are increasingly being used to promote businesses and brands. And while an ebook can provide wonderful marketing opportunities, if done badly it can cause great harm.
"After all," as Ms Wilson points out, "this document represents your brand. It’s the face of your business out in the world."
She offers a number of useful tips for creating an ebook that will represent a business as a polished, professional, brand ambassador.
- Orient your page to fit your reader
- Set wide margins
- Use unique fonts
- Add images and call outs
- Remember your headers and footers
- Create an eye-catching cover
- Proofread, proofread, proofread
She discusses each of these tips in detail in the article and it's definitely worth the read.
Read my short stories free online at www.hiltonhamann.com
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