As the head of the world's largest distributor of indy books, Coker has his finger on the industry pulse.
It seems 2015 is going to be a tough year.
Coker's 12 predictions for 2015:
- More authors will aspire to self-publish
 - Indie authors will capture more ebook market share
 - Screen reading will increase, but at a slower rate
 - 2015 will be slow growth for most authors, indie and traditional alike
 - Indie authors face increased competition from traditional publishers
 - Large publishers step up usage of FREE
 - FREE will lose more mojo
 - Many indies will quit in 2015
 - Time management will separate winners from losers
 - Amazon Will Use Kindle Unlimited to Pay Authors Less
 - New VAT rules in Europe will put a damper on European ebook sales
 - Back to basics: The bestselling authors in 2015 win with best practices
 
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